Within Equinox's portfolio of brands, there are more than locations within major cities in the United States, as well as in LondonTorontoand Vancouver. Inhe partnered with Related Chairman principals to acquire a controlling interest in Equinox and secured a significant minority investment from private equity firm L Catterton in InEquinox launched Blink, a separate fitness company with a value-driven membership model and acquired SoulCycle.
The brand planned to open 50 properties within the following ten years. Stephen M. Rossthe chairman of The Related Companies, and minority investor in Equinox, scheduled a fundraising event for August 9, for Donald Trump. Consumers linked Ross with Trump's controversial messages which many believed were counter to Equinox's and its customers' core principles.
Equinox responded on their social media that Ross was only a " passive investor " but failed to address his leadership position in the company and its board. From Wikipedia, the free encyclopedia. Redirected from Equinox Fitness. American luxury fitness company. New York City, New York. Retrieved New York Post.
Retrieved 8 August Categories : Health care companies established in American companies established in Health clubs in the United States Companies based in New York City Medical and health organizations based in New York state establishments in New York state mergers and acquisitions. Hidden categories: Articles with short description All articles with unsourced statements Articles with unsourced statements from March Official website different in Wikidata and Wikipedia.
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They have expertly crafted a brand that truly evokes luxurysexand wellness even when brought up in casual conversation. For a long time, that reputation kept me away, but in February, with my local Williamsburg gym membership feeling a bit ragged, I decided to dip my toe into Equinox's waters.
What I discovered was a vast network of gyms at various price points with different amenities, aesthetics, and services. Read more: I immersed myself in Equinox's world of eucalyptus towels and infrared saunas to discover why people drop thousands of dollars on a gym membership. During the enrollment process, the scope of options left me a bit baffled — How was I supposed to choose to have access to a set of gyms that I've never been to?
So, I decided to embark on a nearly two-month journey exploring all of Equinox's offerings in New York City. I worked out at all 35 Equinox locations in the city not counting Long Island or Westchester.
Here's an overall guide to Equinox memberships in New York, what every location is like, and my personal rating of every gym out of Equinox's core amenities include cardio equipment, strength equipment, Kiehl's products in the locker rooms, a steam room, showers, a cycling studio, and a group fitness studio. Some base-level gyms have other features like boxing rooms, barre rooms, heated yoga rooms, and pools. Nearly all of the Equinox locations in Downtown Manhattan had a unique feel, seemingly catering to the younger crowd that lives and works below 40th street.
Built in the Equinox boom, the year the company built or acquired five different locations in New York City, the Bond Street location is large, spacious, has tons of natural light, and has a strong aesthetic centered around its red brick interior.
Its three functional fitness floors had ample room for stretching and all the necessary equipment without feeling cramped. Each time I visited, it didn't feel crowded, but there was also a ton of space if needed — Yelp reviewers testify that the after-work rush can get crazy. When I visited, the crowd tended to be a mix of fitness obsessives in the late 20s to early 30s, and fashionable women in their 40s and 50s. In my heated yoga class, nearly everyone left all their clothes on — a far cry from other Bikram-style classes I've taken at studios where practitioners show up nearly naked.
This probably had less to do with the location and more to do with the nature of Equinox classes, where everyone is a dabbler. Porowski vs. Equinox's Brookfield Place location was appropriately part of the development of the luxury mall on the west side of the World Trade Center. You actually have to walk through the mall to enter the Equinox, but that can be a benefit because it connects directly to the subway.
The first floor of the space feels like a West Elm showroom with a Juice Press inside, and serves as a great place to relax or do some work, along with other similar spaces upstairs. The gym itself is on the top floor, and has an interesting layout. After walking up a twisting staircase, the gym splays out through what is essentially a wide hallway. At the end of the cardio and stretching tunnel, from which a group fitness, yoga, and spin studio crop off of, is a more traditionally square free weight floor that overlooks the Hudson River and New Jersey.
The locker rooms at Brookfield Place weren't small, but there was a clutter issue. Each time I went, there were tons of towels on the ground. The gym had someone cleaning them up, but it seemed like they couldn't keep up with the situation.
Equinox Flatiron packs a lot into a small space and places a priority on creating room for classes and equipment. The result is minimal space to chill and a cramped locker room.
The front includes a full juice press with cafe seating, where anyone can come in and grab something to drink. This is similar to a lot of other Equinox locations, but in Flatiron, home to New York's own brand of startup hustle and grind, it's turned into a full-on workspace. When I arrived, the cafe area was also playing host to around 10 high schoolers on their lunch break. I didn't mind, but the openness might bother those who are looking for a more serene gym experience.
Likewise, the gym itself also appeared to be constantly well trafficked. I visited at multiple times of the day and it seemed like it was always bustling. The gym didn't feel overly cramped because of the space given to the equipment, but the locker rooms felt like they were overflowing, and when I left, there was a line nearly 12 people long waiting at the complimentary coat check.Some cities and states are instituting across-the-board closings of gyms and fitness centers as part of temporary shutdowns of restaurants, theaters and other places people gather.
Los Angeles Mayor Eric Garcetti Sunday announced gyms and fitness centers in the city would be shut down until March On Monday, the governors of New York, New Jersey and Connecticut announced gyms would close in those states that evening.
LA Fitness announced it will close its doors until April to help stop the spread of coronavirus. During this time, we will continue to have maintenance and janitorial crews on duty so that when we reopen, we will know we have done everything to ensure our clubs are ready for your return. The Boca Raton, Florida-based Orangetheory announced it was closing its franchise-owned high-intensity training locations nationwide at end of classes Monday, and asking independent owners to follow suit.
Reddy did not state a specified re-opening date. Gold's Gym announced on Instagram that the company-owned gyms would close nationwide Monday at 8 p.
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In announcing the closure of Equinox Clubs to members on Monday, starting at 8 p. Be safe, remain healthy and we look forward to welcoming you back into our clubs as quickly as possible.
The navigation could not be loaded.Introducing the EQX App. It learns from you, adapts to you, and gives you more of what you want. Personalized to unlock your full potential. Check out our FAQ page. It gets to know you. It knows your goals. It knows your favorites. It learns your habits. It listens to you.
It helps you relax. It helps you find classes. It lets you search instructors. Learn more about your trainer.
Do more on the go. Buy day passes. Buy Day Passes. Give gift cards. Share guest passes. Refer a friend. Earn rewards. Manage your account. Watch the video. Scroll for more.
Orangetheory to LA Fitness: Fitness clubs nationwide close amid coronavirus pandemic
You set a goal. It holds you accountable. It learns what you like and makes smart suggestions. With a streamlined navigation, you can find what you want faster. It shows you different things based on what you like, what time of day it is, and more. Rate your classes with feedback on what you liked—and what could be better. Headstrong Meditations help you relax and find your focus.
Find the perfect class and book it with a tap. Find your favorite instructors and learn all about them. A streamlined filtering system makes finding what you need simpler than ever. Schedule and purchase sessions on the go. Learn more about the people who help you achieve the impossible.Equinox Fitness utilized a chic white design to compliment their new collaborative workspace. With both closets and cubbies, employees have a secure location for their personal effects.
Project Details Capital one reached out to Hollman to outfit their new 30, sf office space facility in Montana with lockers that supported their largely-transient workforce. Twon seventy percent of their home games. Sincemore than 34 million dollars has been committed to upgrading the facility to enhance the game day atmosphere.
The project included a 50, square-foot addition, a new entrance plaza, additional concessions, a media center, and a new training room. Former All-America offensive lineman, Flozell Adams has provided a leadership gift of 1. Use this form to get the ball rolling.
The Challenge Equinox Fitness utilized a chic white design to compliment their new collaborative workspace. Capital one reached out to Hollman to outfit their new 30, sf office space facility in Montana with lockers that supported their largely-transient workforce.She immediately shared the news with her more-than, Instagram followers.
Donlan was one of several Equinox employees and fitness influencers taken aback when news broke Wednesday that Stephen M. Ross, chairman and founder of The Related Companies, which acquired Equinox in and is now a minority shareholderis planning to host a Trump campaign fundraiser at his Hamptons home on Friday.
Fitness influencers are now among the loudest voices in a growing social media movement urging people to boycott Equinox and its subsidiaries, including SoulCycle, Pure Yoga and Blink Fitness, following the fundraiser revelation.
Major celebrities, including Chrissy Teigen and Billy Eichner, are also urging their followers to reconsider their memberships over the fundraiser. But instructors like Jimmy Burgiowho has taught yoga classes at both Equinox and Pure Yoga in different cities over the last five years, are having none of it. Burgio announced his departure from Equinox with an Instagram post on Wednesday.
As of Thursday afternoon, the post has received more than 4, likes, along with supportive comments from others in the fitness community — and no shortage of rainbow and heart emojis. He adds that other instructors have told him they might quit, too. Last summer, the brands announced the creation of an in-house firm to support their growing cache of instructors with huge followings on Instagram.
A picture she shared with herInstagram followers featured her on an outdoor bike in lieu of her usual spin class. Shyba, meanwhile, says she was excited when her SoulCycle studio was one of the few storefronts in her town decorated for Pride Month this past June. Her hope is that the company will cut ties with Ross.
If that happens, she says, she would happily rejoin the spinning studio. The original version of the story misstated that Jessica Shyba had cancelled her SoulCycle membership. Shyba is planning to stop purchasing classes; the ones she bought previously will soon expire. SoulCycle does not offer memberships. Write to Rachel E. Greenspan at rachel.
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For your security, we've sent a confirmation email to the address you entered.The uninitiated are likely to hear bits and pieces about the gym, either from friends or through the rumor mill.
They have eucalyptus towels.
There's a special Equinox with an iris scanner. Shawn Mendes and Anderson Cooper work out there. My journalism career hadn't necessarily given me mountains of cash, and I thought I could get almost as good for much cheaper. Read more: I worked out at every Equinox in New York City to see if the luxury gym lived up to the hype. As a fitness-oriented person who had recently lost my motivation to go to the gym, I had to know if Equinox's special sauce could possibly be worth it and re-invigorate my interest in "Wellness.
Out of my own curiosity, and for the potential of a good story, I signed up for one of Equinox's top memberships and committed to experiencing everything Equinox had to offer. I wanted to know — Why are so many people willing to pay Equinox's high price? Would I be willing to pay that price at the end of all this?
I worked out at all 34 New York City locationstook dozens of classes, swam in four of their six pools that were open, had two spa treatments, a five-hour fitness assessment, and one personal training session. The views are indeed nice at the top. As the friendly salesperson, JV, showed me around, he touted the small luxuries — the chilled eucalyptus towels, the Kiehl's products in the locker rooms, and a nicely lit and tiered cycling studio that made spin class feel like the Roman Colosseum.
He even talked about how Equinox had affected his own fitness, but I couldn't shake the feeling that I was being ripped off. I'd be paying over double for what my gym down the street charged for roughly the same size workout area and only a slightly "elevated" experience, with bigger locker rooms and a steam room.
As I sat down to discuss the details, I think JV could sense that my interest was waning. He switched gears from touting the virtues of the Williamsburg gym specifically and started to trace a rough outline of how I could integrate multiple Equinox locations into my life, identifying classes based on my interest at other locations that fit into my daily commute.
Despite the higher price of "global membership" that would allow me access to all of Equinox's normal-tier gyms, the level of convenience it would add to my routine was significant. In Midtown, it feels like there's an Equinox on every block. According to GQthe Errico siblings, who founded Equinox inphilosophized that Equinox could endlessly expand because customers weren't willing to travel over 10 blocks to work out.
Now, with 31 locations spanning Manhattan's blocksthe company actually has roughly one gym per every eight blocks, making it extremely convenient for members to work out across the borough. When I considered the added value of this convenience, the high price tag became much more palatable.